Airkit, the creator of a leading low-code platform for customer engagement, announced general availability of its solution for building customer experiences with US$28M in funding from Accel, Emergence Capital and Salesforce Ventures.
Companies are focused on customer experience because buyers increasingly favour brands with hyper-personalised, end-to-end, digital self-service, that meets them where they are. According to a recent study by American Express, over 60% of US consumers prefer automated self-service, such as a website or mobile app, for simple customer service tasks and consumer preference for mobile customer service has grown by 71% since 2014.
With COVID-19, the demand for effective, touchless, self-service options has only increased across all industries, and many companies have struggled to scale and improve their offerings. According to research firm IDC, the total market for Customer Experience Technology is estimated at US$641b in 2022. The challenge for most companies is the limited availability of developers and the slow and complex process of building even basic digital customer experiences.
Airkit enables teams to quickly and reliably build hyper-personalised, end-to-end customer journeys that are powered by existing systems. The result is a new level of agility and innovation in customer experience for any company, whether they are digital-first technology companies or established brands.
“The opportunity to truly engage customers with data-driven, personalised digital experiences is something that every company will be pursuing over the next few years,” said Santi Subotovsky, General Partner, Emergence Capital.
For developers or non-developers, Airkit’s low-code platform simplifies the three main challenges to building great customer experiences:
- Integrate data silos to power personalised experiences
- Build end-to-end digital flows for any customer need
- Orchestrate compelling interactions that span any channel