Hootsuite has launched Hootsuite Social Advertising to enable brands to manage both paid ads and organic social content within the Hootsuite dashboard. The new integration allows Hootsuite customers to plan, publish, optimise and report on both paid and organic social content across Facebook, Instagram and LinkedIn – all within one dashboard.
“We’re seeing social ads, organic content and user-generated content blending together more and more – while conversations are fluid and always changing, brands are realising how important it is to keep their strategy flexible,” said Maggie Lower, Chief Marketing Officer at Hootsuite. “Hootsuite Social Advertising will allow customers to take a more streamlined and agile approach to their social strategies and provide a holistic view into the performance of their campaigns.”
Social media is ever-changing – siloed strategies make it difficult to keep up with the waves of social. With Hootsuite Social Advertising, Hootsuite customers will have access to an end-to-end paid social experience across multiple networks that’s as easy as it is effective.
Social media advertising spend is expected to top US$47.9 billion in 2021 – equivalent to nearly 20% of the total expected advertising spend by all North American businesses this year. Dollars spent on paid social media ads have been steadily climbing since 2019. It’s clear that social media ads are becoming a staple in marketing strategies across small and large businesses.