New Horizons IT and Business Training Solutions, a global leading provider of cutting-edge IT training to corporate learners and administrators for 40 years, have launched a new website, which the company said will better meet the needs of today’s younger IT trainees. The site brings more visual engagement and is easy to use, providing more educational opportunities for the new generation of IT professionals.
Because New Horizons interacts with so many of its learners via the Internet, the website needed to change from an assisted sales model – where a call centre employee would follow up with website visitors to complete the transaction – to a new model that can facilitate user-driven transactions.
“Our 18- to 24-year-old demographic has seen significant growth over the past three years. It is now our fastest-growing customer segment,” said Dave Saben, Chief Experience Officer, New Horizons. “Our goal has always been to meet learners on their terms and those terms are changing. Our new mobile-first, responsive site was specifically designed to appeal to younger learners who demand a seamless experience across all screen sizes.”