Hootsuite, a global leader in social media management, has announced it has joined the Content Marketing speciality within TikTok’s Marketing Partner Programme, an initiative that makes it easier for marketers to scale their content on TikTok. As an official badged partner, Hootsuite has launched an integration that enables its customers to effectively manage, execute and optimise their TikTok content alongside their other platforms, from one integrated tool.
“It’s safe to say that this partnership with TikTok has been much anticipated – as much for Hootsuite as for our customers,” said Maggie Lower, Chief Marketing Officer, Hootsuite. “We’ve watched as video content has grown into a powerful tool that successful brands use to socialise with the world and have identified the pain points our customers face in creating this type of content. I am beyond thrilled that Hootsuite can now play a more direct role in helping businesses become fearless on this unique, rapidly evolving digital platform.”
To empower businesses to explore the vast potential of this immersive platform and ease the transition for marketers looking to scale content creation, Hootsuite will be guiding its customers through this integration, one step at a time. Hootsuite will be helping its customers become creatively courageous on TikTok by launching a full suite of educational resources