Twilio, a customer engagement platform, has announced its entry into the Canadian market.
Entering the Canadian market is the latest milestone in Twilio’s rapid business growth and widespread global expansion.
Expansion efforts in the region will be led by Dino Marasco, the new Vice President and General Manager of Twilio Canada.
Some of Twilio’s earliest customers hail from Canada, including Shopify and Flair Airlines. Now the company is doubling down on the market with an emphasis on the public sector, healthcare and life sciences, retail and financial services industries.
“The market opportunity in Canada is tremendous. Every major city in this country is brimming with entrepreneurship, innovation and engineering talent,” said Marasco. “We’re incredibly eager to take advantage of the massive opportunity to support Canadian businesses in building direct, long-term relationships with their customers.”
Garth Lund, Chief Commercial Officer at Flair Airlines, said: “A direct line of communication with customers is mission-critical in the travel industry, where things can change in an instant. Twilio enables us to maintain that close connection with our passengers, ultimately improving the customer experience.
“We’re excited about the potential to deepen our work with Twilio as they grow their presence in Canada.”