Amazon has launched the Amazon Insurance Store for UK customers to shop for home insurance.
The store offers like-for-like quote comparisons that customers can trust, a streamlined and simple quote questionnaire and a checkout experience integrated with amazon.co.uk.
“Shopping online for home insurance is a well-established experience, and our goal is to exceed customers’ expectations when it comes to the Amazon Insurance Store,” said Jonathan Feifs, general manager of Amazon’s European Payment Products.
“This initial launch is just the beginning – we’ll continue to innovate and make refinements, all with the aim of delighting customers and providing the most convenient shopping experience possible.”
In developing the Amazon Insurance Store, Amazon worked with participating insurers to streamline one of the most burdensome aspects of the home insurance buying process: the quote questionnaire. Customers are only asked the essential questions required by insurers in order to receive a quote, simplifying the process.
Amazon has partnered with three insurance brands for this initial launch: Ageas UK, Co-op, and LV= General Insurance.
Each company has been selected using a number of customer-focused criteria, including reasonable time frames for claims handling and resolution, and delivering on Amazon’s high-bar for customer service. Amazon will add more insurers to the Amazon Insurance Store early next year, giving customers even more selection.