Marks & Spencer India has announced its revamped loyalty programme, ‘Sparks’, as part of the global rollout of the international loyalty programme. Launching across India and 25 targeted online markets including the USA and Australia, the expansion introduces Sparks to millions of M&S customers worldwide.
In India, Sparks has been highly customised to become one of the most rewarding loyalty programmes in fashion retailing. Sparks-India will present savings and service benefits with surprise offers and a customised user experience. With this launch, the existing 3.7 million M&S Club members in India automatically enrolled to Sparks and get to enjoy this first-hand instantly.
Under Sparks, Indian customers will also be rewarded for shopping sustainably on select pro-environment occasions like Earth Day, World Environment Day and National Sustainability Day.
Sparks will continue to be driven as a digital-first experience, with customers able to purchase and be rewarded through the scheme across a selection of flagship websites, as well as on the M&S app in India.
With enticing offers like these, M&S is seeking to convert customers into loyal members with this free loyalty programme.
Katie Bickerstaffe, Co-Chief Executive, M&S said: “Over the last 18 months, we’ve got on with the job of building and expanding the global reach of M&S. But to become a truly global brand, we need to make shopping at M&S rewarding no matter where you shop. The reset of Sparks in the UK in 2020 delivered a step-change and we’re now taking those lessons into international markets, so that we can better understand and serve our global customer base.”
Besides launching in India, the Sparks roll out will take place across 25 M&S international flagship websites serving target markets. M&S has custom built its international online Sparks platform to be scalable across multiple different markets, offering a fast and rewarding experience, as well as enabling M&S to better understand its growing international customer base.