It’s been revealed that more than a quarter (27%) of people would welcome Artificial Intelligence (AI) tools writing or rewriting the endings or creating sequels to their favourite films and TV shows.
The research, commissioned by a leading provider of AI and data analytics services, Aimpoint Digital, has been released following the on-going debate on the use of AI across the entertainment industry.
Surveying 2,000 adults to understand their opinions on the matter which is dominating the news, the analytics firm discovered that more than a third (36%) of people were unaware of the backlash and recent strikes that took place in Hollywood in opposition to AI.
When asked their opinions on the uses of AI across entertainment, the majority (55%) confirmed that they ‘do not care’ if intelligence software is used within the creative process of their favourite music, film, TV or online games.
It was found that only a sixth (17%) of people sided with the professionals, stating that they are not onboard or worried about AI tools creating entertainment. When asked why, the majority (80%) of those confirmed they are concerned AI may replace human creativity and two-fifths (41%) are worried that the involvement of intelligence software will increase unemployment.
A fifth (22%) of people expressed they believe AI will improve the entertainment industry and are ‘excited’ about the introduction of intelligence software.
Despite the rise in popularity of AI in the last 12 months, the survey discovered that one in 20 (6%) people still haven’t heard of AI and its capabilities.