Optimizely, a leading digital experience platform (DXP) provider, announced that it has surpassed US$400 million in annual recurring revenue (ARR) after experiencing four consecutive quarters of double-digit growth. Originally known as Episerver, a leading CMS platform company that launched in 1994, Optimizely’s composable solutions are trusted by thousands of companies globally, all with the mission of making marketers’ lives better.
In 2018, following its acquisition by global software investor, Insight Partners, Optimizely (then Episerver) embarked on a strategic journey to acquire category leading companies and align its product offerings with the evolving requirements of modern digital teams. To complement its industry-leading CMS and better address marketers’ needs, the company integrated solutions for content marketing (Welcome), experimentation (Optimizely) and commerce (Insite Software) solutions over the past three years. These efforts ultimately resulted in a landmark achievement – the launch of Optimizely One in late 2023.
As the industry’s first operating system for marketers, Optimizely One offers a unified workflow – accelerated by AI – to simplify the process of creating, managing, delivering and optimising content seamlessly within a single platform. This breakthrough offering has led to a 21% year-over-year growth in multiproduct ARR. And a remarkable 52% of Optimizely’s ARR is attributed to multi-product customers, as brands consolidate tech stacks into one unified suite to improve total cost of ownership and reduce MarTech complexity.