Metro Brands, one of India’s leading and most trusted footwear retailers, has unveiled a thought-provoking campaign to spotlight its ongoing commitment to sustainability through footwear recycling. This initiative aims to address the pressing environmental challenges posed by discarded shoes, offering a second life to footwear while reshaping industry norms around waste and responsibility.
With the tagline, ‘Your shoes won’t last forever, but neither will the world we walk on if we don’t care,’ Metro Brands’ CSR campaign draws attention to the escalating problem of waste in the footwear industry. Every year, millions of shoes that could be recycled end up in landfills or polluting oceans, contributing to environmental degradation. Through this campaign, Metro Brands underscores the importance of individual and collective action in addressing this issue.
Nissan Joseph, Chief Executive Officer at Metro Brands, said: “At Metro Brands, sustainability isn’t just a buzzword; it’s a responsibility we actively embrace. Through our eco-friendly processing of old, discarded footwear project, we are taking meaningful steps to address environmental challenges while inspiring our customers to join us on this journey. By the end of this FY 24-25, we wish to achieve the goal of ‘One Shoe Processed for One Shoe Sold’. Together, we can transform the way we think about waste and ensure a greener future for generations to come.”
