Daily routines can have a huge impact on our work motivation, from the #5to9routine of waking up early and embracing the day to late night hustling into the early hours, but which part of the day are Brits the most creative in?
Adobe Express has conducted an extensive study to find out just how creative Brits can be and how they can find the ‘Eureka’ moment on a daily basis. The creativity levels of workers around the UK vary depending on profession and ways of working and Adobe Express has delved into the productive side of the nation to find out exactly what makes them tick.
Currently, one in ten (10%) claim to never have creative bursts, while for those that do have them, 30% say it lasts up to an hour, 31% have an artistic flair for between one and three hours per day, while just 4% have it for over three hours.
The morning time seems to inspire the most, with 31% stating that it is their most productive part of the day, 19% said the afternoon, 17% said the evening and 13% admit that a late night work schedule is their most creative time in a 24-hour period.
Thirteen pecent of workers claim their creative energy is consistent throughout the day, while 21% say it comes in waves.
More than half (51%) prefer a quiet environment to help aid motivation and creativity, as well as positive feedback and recognition (34%) and regular breaks (32%).
Split into different industries, Adobe Express found that varying activities can inspire motivation, the highest ranked attributes are listed for each below:
- Exercise: Accountancy, Banking and Finance (70%)
- Meditation or mindfulness: Information Technology (46%)
- Listening to music or podcasts: Recruitment and HR (56%)
- Drawing or doodling: Law Enforcement and Security (29%)
- Reading or researching new topics: Recruitment and HR (67%)
- Discussing ideas with others: Leisure, Tourism and Sport (38%)
- Engaging in hobbies: Marketing, Advertising and PR (44%)
Adobe Express recommends the following for staying creative throughout your working day:
Stay active
With 32% of people mentioning that exercise, such as walking or running, helps inspire creativity, employers should encourage breaks and physical social activities. Additionally, 22% of Brits revealed that mindfulness helps spark creativity, so incorporating some gentler exercise like yoga (known to aid mindfulness) may also be beneficial.
Find the right environment
A whopping 47% of Brits say a quiet environment is key to fostering creativity, while 24% are at their most creative with background noise. Ensure there are different workspaces for employees to use in the office, from a shared office to private meeting rooms, giving staff the option to work in an area suited to them.
Collaborate with others
Twenty-three percent of people favour discussing their ideas with others, and 27% of employees prefer collaborative spaces. It’s clear that coming together is important for many creatives.
Schedule specific blocks of time for group activities, from brainstorming to a certain project focus time. Inspiration can flow better when people bounce ideas back and forth, so having blocks of time in place for one core focus can be extremely beneficial.
