Zoomlion Heavy Industry Science & Technology opened its comprehensive customer centre in southern Vietnam in May, marking a significant step in expanding its global market network. Zoomlion’s world-leading solutions serve customers in over 140 countries and territories, enhancing its reputation as a leading manufacturer of advanced equipment. By prioritising localisation and digitisation, Zoomlion continues to deepen its global operations and achieve new heights in international development.
Zoomlion’s efforts in market expansion have yielded impressive results. In 2023, Zoomlion achieved an overseas revenue of RMB17.9 billion (US$2.47 billion), a year-on-year increase of 79.2%, with overseas income accounting for nearly 40% of the total.
Zoomlion has also set up over 30 primary business hubs and more than 350 secondary retail locations worldwide, with the number of its overseas employees exceeding 3,000, allowing the company to further extend its business networks by penetrating key cities from major regional centres. This expansion is crucial in reinforcing the company’s global presence.
Zoomlion’s rapid growth trajectory in the international market is fuelled by its effort to establish an end-to-end, digitised and localised business system on a global scale, shifting from regional growth to comprehensive, full-scale business expansion. This model effectively reduces the costs across the entire supply chain and enhances product delivery efficiency.
Now, Zoomlion is strategically increasing its global presence through the establishment of new retail locations and subsidiaries, including the inauguration of an agricultural machinery store in Laos, an earthmoving machinery store in Australia and 6S stores in Thailand, with new subsidiaries established in key markets such as Malaysia, Nigeria and Oman. Zoomlion’s engineering cranes have secured the highest market share in Turkey and Central Asia, with its local teams in Saudi Arabia, Malaysia, Vietnam and Kenya pushing up its market position in these countries.
Looking forward, Zoomlion will continue to unlock new growth opportunities by focusing on its end-to-end business model while synergising R&D, manufacturing, logistics, sales and services to achieve seamless operations. Zoomlion aims to optimise its overseas businesses by accelerating Digital Transformation, enhancing its risk-control capabilities and building an efficient management system for personnel, products, operations, services and finances. This strategy will turbocharge the company’s ability to establish a high-end global value chain and speed up our future growth.