Mast Consulting, part of the MAST Consulting Group, has announced the launch of its full-suite employee empowerment and retail experience solution – RIAA – the Retail Intelligence and analytics app.
This innovative solutions suite is designed to empower retail employees and unlock higher performance outcomes, by creating connected digital experiences and developing strong digital trust with customers.
The launch of RIAA coincides with a juncture marked by increased digitalisation, which necessitates upskilling and high digital dexterity. For customer-facing brands, employee empowerment has become the first order of business to navigate the new normal, deliver superior CX and differentiate their products and services.
Broadly, RIAA constitutes a web portal to manage teams, create and assign tasks; a mobile app called Agent Powerhouse, to proactively manage sales and operations, guide and support agents and audit and evaluate instantly; and Web Data and Analytics, to derive actionable insights and create customer reports, among other critical functions.
“With RIAA, we are creating a robust retail ecosystem that not only empowers the frontline staff but back-office staff like marketers and UI designers. This feature-packed solution suite will give brands a holistic view of critical, employee-facing functions across the retail value chain. And in doing so, RIAA will help brands empower employees and maximise their productivity,” said Abhay Pandey, Founder and CEO of the Mast Consulting Group.
The comprehensive features of the RIAA solution suite include, but are not limited to:
- FIELD Management, which optimises all retail field functions
- Market Intel, which captures daily activities, customer feedback, allows employees to transmit information
- Task Manager engine to assign and manage duties, set targets and get reports
- SUPPLIER Management to manage inventory, instantly communicate with suppliers, place orders
- Web Analytics to collect data and leverage employees’ direct experience to optimise routes, routine functions,
- Media+ to instantly share and manage files and content.
In addition, RIAA harnesses AI and automation, to optimise repetitive work and a range of critical, Internet-facing functions. The open API nature of the platform offers flexibility and seamless third-party integration to accommodate future changes and strategies, in line with the ever-evolving digitalisation and CX landscape in the retail industry.
Unlike standalone solutions, which are geared towards certain departments and functions, MAST Consulting’s RIAA is poised to drive holistic efficiencies across the value chain, while empowering employees at every turn. At a time when the focus on employee experience (EX) is at par with, if not greater than, CX; the launch of RIAA is both timely and consequential, bearing the promise of a new data-driven growth phase in the retail industry.