AI nutrition technology company, Spoon Guru has partnered with, US supermarket chain, Schnuck Markets to develop and launch an exclusive, new healthy eating platform.
Good For You helps customers make healthy choices by using a set of nutrition guidelines to identify products, such as fruits, vegetables, lean proteins and whole grains and low in added sugar and saturated fat, to help shoppers eat, feel and live healthier.
The platform was developed using Spoon Guru’s proprietary technology alongside nutritionist-led categorisation of products according to ever-evolving government guidelines. The combination of Artificial Intelligence with accredited nutritional expertise is designed to ensure individuals shop with confidence underpinned by both data and human insight.
Markus Stripf, Co-founder of Spoon Guru, said: “We are delighted to partner with Schnucks to build its health and wellness offering with our nutrition expertise and scientific rigour. A growing number of retailers are offering customers a personalised product discovery experience that rewards shoppers for making healthy choices. Retailers that fail to keep pace with this trend and the role of technology in enabling it will lag behind competitors in the race to win and retain customer loyalty.”