Navigating a successful rebrand
A rebrand can bring many opportunities for businesses, and it, of course, brings challenges. Having just navigated a successful rebrand, Kirsten Allegri Williams, Chief Marketing Officer (CMO), Optimizely, has top...
Insights
On a rebranding journey? Be focused, relentless and throw away the B2B...
Rebranding naturally has to involve change and this can sometimes be hard to drive forward within a business. But Paul Stoddart, CMO at Epicor, said that many exceptional results in his career have only happened as a...
Your business may not exist if you are not in the cloud
A holistic cloud strategy is now a fundamental component of business strategy. Leaders ultimately need to understand how to leverage the latest technology innovations in the cloud to deliver on their business strategy...
Investing in tomorrow by optimising today
During these trying economic times, businesses have been forced to make tough decisions about where to focus their limited resources. Paul Hooper, CEO of Gigamon, believes that companies should invest in their Digital...
Self-serve advertising: What it is and how it empowers those that use it
Advertising self-serve platforms have become vital to parties on both sides of the transaction. Peo Persson, Co-Founder and CPO at DanAds (www.DanAds.com), a leading provider of self-service advertising technology,...
Try that on for size: How a global pandemic impacted the future of retail
The global pandemic prompted a rapid acceleration of Digital Transformation built on identity security, with aims to win the loyalty of a new generation of shoppers. Emma Maslen, VP and General Manager, EMEA &...
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