C-Suite

Almost half of marketers invest in experimentation to drive revenue during...

Rather than cutting back, almost half of marketers (44%) are actively investing in experimentation as a direct response to the UK’s current economic slump. That’s according to new research from Optimizely, a lea...

Do you measure up to the expectations of ‘never normal’ customers?

The world is changing. Customers are changing. And businesses need to adapt to these constant changes which seem to be happening faster than ever before. So what does the new customer look like today? Steven Van...

Research reveals organisations struggling to balance CSR core values with...

Skillsoft, a leading platform for transformative learning experiences, has released findings from its latest Corporate Social Responsibility (CSR) at Work Report. The study reveals that only 13% of surveyed working...

Majority of people admit that they ‘do not care’ if AI is used to create new TV/...

It’s been revealed that more than a quarter (27%) of people would welcome Artificial Intelligence (AI) tools writing or rewriting the endings or creating sequels to their favourite films and TV shows. The research, c...

Creating better payment experiences for business communities

The MENA region’s digital economy has moved from strength to strength in recent years and vast opportunities have opened for merchants while also raising the bar of what is expected from them. Contactless payments h...

Editor’s Question: How is your company addressing a more flexible...

A good work/life balance has become more important to people than ever before. Since the pandemic, employees have realised the benefits of having more spare time and keeping their work and personal life separate. As a...

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