Technology

Leading Digital Transformation in Oman

Ooredoo is committed to supporting Oman in becoming a leading economic force in a rapidly evolving digital era. With an increasing demand from customers for a fast, reliable network, Ooredoo provides...

Six steps to ensure compliance in a work anywhere world

Working from anywhere is here to stay, despite calls for a full return to the office. Employees have experienced the flexibility of remote working and don’t want to lose it. In the world of finance, leaders are under e...

Over half of Brits believe broadband providers profit from baffling jargon

Two-thirds of Brits (63%) find the language used by broadband providers baffling, according to a new report by comparison site Broadband Genie. UK broadband customers were presented with a range of terms used by...

How tech can increase profitability and make your business more resilient

In the face of challenges such as labour shortages, disruptions in the supply chain, economic fluctuations and the imperative to sustain profitability, organisations within the construction industry need to adopt...

Poor profitability tracking in retail marketing risks the financial stability...

Less than a third (32%) of retail marketers are currently measuring the profitability of their digital marketing efforts, despite eight in ten (80%) stating the metric is an important KPI for them. This is risking the...

Navigating the digital marketing landscape: strategy first, MarTech second

Just like the chicken and the egg scenario, there are two ways to approach digital marketing: MarTech solution first, or strategy first? Tom Ryan, CEO at marketing consultancy MarCloud, recognises that starting with...

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