Technology

The path to fostering a healthy digital trust with customers, partners and...

From the pillars of a healthy digital trust system to the best approach for organisations to build this system with customers, partners and stakeholders, James Bowman, Senior Director of Security Governance and...

What your enterprise deals expose about your pricing strategy

In today’s fiercely competitive business landscape, understanding the intricacies of pricing is paramount to a company’s success. For investors and private equity firms, the effectiveness of a...

Almost half of marketers invest in experimentation to drive revenue during...

Rather than cutting back, almost half of marketers (44%) are actively investing in experimentation as a direct response to the UK’s current economic slump. That’s according to new research from Optimizely, a lea...

Do you measure up to the expectations of ‘never normal’ customers?

The world is changing. Customers are changing. And businesses need to adapt to these constant changes which seem to be happening faster than ever before. So what does the new customer look like today? Steven Van...

Majority of people admit that they ‘do not care’ if AI is used to create new TV/...

It’s been revealed that more than a quarter (27%) of people would welcome Artificial Intelligence (AI) tools writing or rewriting the endings or creating sequels to their favourite films and TV shows. The research, c...

Creating better payment experiences for business communities

The MENA region’s digital economy has moved from strength to strength in recent years and vast opportunities have opened for merchants while also raising the bar of what is expected from them. Contactless payments h...

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