Technology

ChatGPT turns one: What business leaders need to know

One year ago, OpenAI released the public version of ChatGPT. With millions signing up for the tool in the first few days, it certainly debuted with a splash. In the year since, hyperbolic claims around AI have...

Procore: The future of the construction industry in 2024 and beyond 

BIM and GIS integration have significantly influenced the face of the construction industry. From being quick to embrace technology, adapting to changing times and investing in digitalisation, supply chain control and...

Top five reasons for you to start livestreaming

Every day we all use a variety of media and everyone will have their preferred form, whether it be browsing the web, watching TV or flicking through a newspaper. Online videos have undoubtedly increased exponentially...

Want to build brand loyalty? Share your voice

Customer loyalty will naturally help companies boost their profits. But how do businesses make sure their customers keep coming back? Using the power of the human voice through podcasts is one way to create an emotional...

To DM, or not to DM? Brands need to earn their place in a customer’s inner c...

A strong brand needs a strong brand personality. So how can your brand’s personality come across when getting in touch with your customers? Twilio’s research reveals the hurdles brands must overcome to be welcomed into the...

Businesses are paying just 76p to attract potential customers onto their...

As businesses across the world engage in the ‘battle of the eyeballs’ to win more customers, research conducted by a leading digital marketing agency has revealed that some companies are paying as little as 76p to get mor...

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