In today’s fiercely competitive business landscape, understanding the intricacies of pricing is paramount to a company’s success. For investors and private equity firms, the effectiveness of a...
Rather than cutting back, almost half of marketers (44%) are actively investing in experimentation as a direct response to the UK’s current economic slump. That’s according to new research from Optimizely, a lea...
The world is changing. Customers are changing. And businesses need to adapt to these constant changes which seem to be happening faster than ever before. So what does the new customer look like today? Steven Van...
It’s been revealed that more than a quarter (27%) of people would welcome Artificial Intelligence (AI) tools writing or rewriting the endings or creating sequels to their favourite films and TV shows. The research, c...
The MENA region’s digital economy has moved from strength to strength in recent years and vast opportunities have opened for merchants while also raising the bar of what is expected from them. Contactless payments h...
One year ago, OpenAI released the public version of ChatGPT. With millions signing up for the tool in the first few days, it certainly debuted with a splash. In the year since, hyperbolic claims around AI have...
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