Regional News

Misalignment of sales and marketing reduces revenue 

Highspot has launched its new report titled European State of Sales and Marketing Alignment 2022. The whitepaper identifies trends and issues that impact alignment between sales and marketing teams by looking at key...

Get To Know: Rohini Gupta, Co-founder, FinregE 

We hear from Rohini Gupta, Co-founder, FinregE, about life inside and outside of the office  Can you tell us about your current position?  My name is Rohini Gupta and I am the Co-founder of FinregE, a regulatory ...

Surveying solutions in the Middle East 

Ordnance Survey is the national mapping agency for Great Britain, with over 200 years of experience in location services. However, in recent years, the company has started helping other countries realise their own...

Three quarters of Gen Z shoppers prioritise ethics over price

A new report by UK consultancy firm, Alchemmy, found three in four (75%) Gen Z consumers make purchases based on their values. This compares to only 67% of the general population. The report, Future of Retail: Is...

C2FO research reveals more businesses facing new challenges in accessing...

Cash flow optimisation has been a strategy long pursued by businesses, however, new research from C2FO has revealed that enterprises are increasingly struggling due to inflation supply chain weaknesses and interest...

Transforming the role of CMO 

As COVID-19 rapidly brought changes to the way we live and work, both consumers and brands were affected. Consumers changed the way that they made purchases and brands had to keep up, shifting the role of CMO. Tom...

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