Guy Hanson, VP of Customer Engagement at Validity, speaks to Intelligent CXO about the importance of email channels and effective data management. He also tells us about how marketers must combine these elements to...
Providing a digital identity to create an online account or complete a transaction is becoming more commonplace globally. A digital identity is an electronic file containing a person’s identity information, often used to p...
Simple, convenient and visually attractive were the ideal CX, but this has become the expected norm. Now CX leaders need to create immersive customer experiences and produce positive emotional outcomes. Alex S...
A new global research report from MIT Sloan Management Review (SMR) Connections, Delivering Experiences That Win Business and Build Loyalty: CX Champions Share Their Strategies, sponsored by SAS, has revealed tha...
White Label Loyalty is a Yorkshire-based company that specialises in designing tailor-made loyalty programmes for brands. Achille Traore, CEO, White Label Loyalty, talks to us about how the financial sector is growing...
Emplifi, a leading unified customer experience platform, has released, 11 key things consumers expect from their brand experiences today, a new report which reveals that the majority (90%) of UK consumers will leave a...
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