Is this the end of customer loyalty?
Over half (56%) of Brits have switched from a favourite brand they were loyal to due to increased inflation and the cost of living crisis, while one in five shoppers (19%) agree...
Customer Experience
Customer experience trends to look out for in 2023
The continued growth in online shopping means brands are more under pressure than ever to provide sleek digital experiences. So, what should companies look to improve and invest in with regards to customer experience...
M&S India revamps its loyalty programme to merge with...
Marks & Spencer India has announced its revamped loyalty programme, ‘Sparks’, as part of the global rollout of the international loyalty programme. Launching across India and 25 targeted...
Misalignment of sales and marketing reduces revenue
Highspot has launched its new report titled European State of Sales and Marketing Alignment 2022. The whitepaper identifies trends and issues that impact alignment between sales and marketing teams by looking at key...
New Salesforce research finds UAE marketers determined despite...
Salesforce, a global leader in customer relationship management, has released its eighth annual State of Marketing report. In the report, UAE marketers say their work provides increasing value despite macroeconomic...
Currys and Mindtree to deliver connected omnichannel customer...
Mindtree, a global technology services and Digital Transformation company, has announced that it has enabled Currys, a leading retailer of technology products and services, to deliver a connected and highly...
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