Marketing strategy is undergoing a transformation as long-term planning gives way to a more agile, brand-led approach. In this article, Rebekah Lee, Group Marketing Director at Morson Group, discusses why the concept of...
CPG and retail businesses lack the means to enhance first-party data accuracy and consistency in post-cookie world. A survey of 100 senior marketers in the UK’s consumer packaged goods (CPG) and retail sectors reveals t...
Harrods, a leading luxury department store, has appointed Incubeta to manage its global digital marketing account following a competitive pitch. The strategic partnership will focus on accelerating digital growth...
Kantar is a leading data and analytics consultancy that helps advertisers, publishers and retailers make informed decisions through consumer insights. Its Marketing Trends 2025report provides a comprehensive look at...
Mobile apps add so much to a sports fan’s enjoyment of the game, whether they are at home or in the stadium. Steve Tan, Vice President and General Manager EMEA/APAC at Airship, outlines how sports marketers can make t...
AppsFlyer, a global leader in marketing measurement, attribution and data analytics, has released its annual lookback at the past year’s mobile app trends. The year saw notable growth in user acquisition ad spend...
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