Sales & Marketing

Oxylabs reveals manipulative pricing trends during major shopping events

Many consumers believe they are scoring a great deal during Black Friday, Cyber Monday or other major shopping events – but are they? A new study from Oxylabs, a leading provider of web intelligence solutions, reveals t...

How to get clients to sign up for multi-year deals

The norm for the enterprise space is to sign up clients for a 12-month deal. But what if you want to ensure your clients stick around longer? Sascha Ploebst, VP of Sales at Storyblok, explores how vendors can get...

Brand renaissance: Crafting consumer connections in the digital age

C-suite executives must continuously find ways to amplify brand engagement and drive sustained business growth. Juliette Aiken, CMO at Dotdigital, discusses how customer data, email and SMS marketing and AI tools...

AI in marketing: The savings myth vs. the reality of complexity

Advertisers have such a vast array of choice when it comes to choosing a media platform to promote their brand on. It takes a lot of research and consideration to choose where to best spend their marketing budget....

Targeting troubles: Half of UK consumers say the marketing they receive is...

Online retailers need to reassess the way they target shoppers with half (50%) of UK consumers saying the digital content they receive from retailers is ‘irrelevant’. That is according to new research from Opt...

Salla partners with Adjust, enabling seamless analytics for thousands of...

Adjust, a leading global measurement and analytics company, announced a strategic integration with Salla, a leading e-commerce platform in the MENA region. This partnership will enable thousands of Salla...

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