Daniel Pullen, Chief Automation Officer, CiGen, told us how automation affects modern marketing. Marketing teams leverage a wide range of technologies to deliver campaigns, products and services and understand...
Hootsuite has launched Hootsuite Social Advertising to enable brands to manage both paid ads and organic social content within the Hootsuite dashboard. The new integration allows Hootsuite customers to plan, publish, optimi...
Conversica, a leader in conversational AI solutions for enterprise revenue teams that help organisations attract, acquire and grow customers at scale, has announced new conversational account-based marketing (ABM) ca...
Publicis Sapient has released its inaugural 2022 Retail Guide to Next report. The report highlights the key trends retail companies must focus on in the year ahead to transform their businesses into shopper-first organis...
Businesses around the world are dependent on their clientele and establishing a good customer base. Once, that has been developed, however, another question arises: how do businesses guarantee brand loyalty from their...
Salesforce has announced new consumer insights and predictions for the 2021 holiday shopping season. While online sales growth is expected to be moderate compared to last year’s historic 50% surge and more in line w...
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