Sales & Marketing

Building loyalty is critical during times of COVID-19

The COVID-19 pandemic has had a devastating impact on the global airline and hospitality sector. Deloitte research has found that at the peak of the lockdown measures, several European countries experienced a...

Editor’s Question: What are your top tips for marketing a company?

Three experts offer their top tips on how to market a company. Paul Wright, Managing Director UK, FR, ME and Turkey at AppsFlyer With vaccines being rolled out across the UAE, businesses have started the work of...

Digital Out of Home advertising market could be worth over US$50 billion by...

New research from Alfi reveals 95% of advertising executives expect the Digital Out of Home (DOOH) advertising sector to grow over the next two years, with 51% anticipating dramatic expansion. At the end of 2020, the...

Six digital strategies for increasing brand visibility

Businesses which embrace digital enjoy better business outcomes. Anastasiya Golovatenko, Account Director, Sherpa Communications, gives her top tips for businesses on how they can increase their brand visibility...

Why is marketing a dirty word in the construction industry?

“My business is just managing to stay afloat. I can’t afford marketing.” “I rely on word-of-mouth referrals and tender opportunities. I don’t need to market my business.” These are just some of the reasons constructio...

Lentini Design and Marketing is an approved supplier for the Super Bowl LVI...

Lentini Design and Marketing has been designated as an approved supplier of the Super Bowl LVI Business Connect programme. It is one of 225 local, diverse businesses in the Los Angeles area identified as a...

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