The norm for the enterprise space is to sign up clients for a 12-month deal. But what if you want to ensure your clients stick around longer? Sascha Ploebst, SVP of Sales at Storyblok, explores how vendors can get...
C-suite executives must continuously find ways to amplify brand engagement and drive sustained business growth. Juliette Aiken, CMO at Dotdigital, discusses how customer data, email and SMS marketing and AI tools...
Advertisers have such a vast array of choice when it comes to choosing a media platform to promote their brand on. It takes a lot of research and consideration to choose where to best spend their marketing budget....
Online retailers need to reassess the way they target shoppers with half (50%) of UK consumers saying the digital content they receive from retailers is ‘irrelevant’. That is according to new research from Opt...
Adjust, a leading global measurement and analytics company, announced a strategic integration with Salla, a leading e-commerce platform in the MENA region. This partnership will enable thousands of Salla...
Almost half of UK Gen Zers (46%) and 29% of other generations have abandoned a brand they were once loyal to because they grew ‘bored’ of them. That’s according to SAP Emarsys’ new annual&...
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