Supermarkets have ranked first in a new benchmark of the UK’s best industries for personalised content. That’s according to new research from leading digital experience platform (DXP) provider, Optimizely. The research asked 1,0...
Hajo Eichler, CTO at commercetools, explores how Generative AI can enhance businesses’ commerce capabilities and customer experience. Much of the 2023 mainstream headlines and conversations on AI centred on the b...
Salesforce, a global leader in CRM, has released the State of Marketingreport, sharing insights from over 4,800 marketing leaders across 29 countries – including 99 from the UAE. The report covers the latest trends on h...
Optimizely, a leading digital experience platform (DXP) provider, announced that it has surpassed US$400 million in annual recurring revenue (ARR) after experiencing four consecutive quarters of double-digit growth....
Next day delivery was once seen as an expensive optional extra, but not so much anymore with many customers choosing this efficient and cost-effective option. Customers’ demands have changed since the pandemic, p...
Ethan Lewis, CTO at Kochava, discusses below how the use of Gen AI allows for marketers to transform their strategies: The intersection of AI and digital advertising to create truly engaging experiences across global...
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