Half of Gen Z abandon brands that have boring marketing
Almost half of UK Gen Zers (46%) and 29% of other generations have abandoned a brand they were once loyal to because they grew ‘bored’ of them. That’s according to SAP Emarsys’ new annual&...
Sales & Marketing
Helping marketers and media owners reach their goals
Criteo is a global technology company which offers a full suite of data-driven marketing solutions across the open Internet. Its vision is to create richer, more meaningful consumer experiences by empowering both...
UK supermarkets rank number one for personalisation
Supermarkets have ranked first in a new benchmark of the UK’s best industries for personalised content. That’s according to new research from leading digital experience platform (DXP) provider, Optimizely. The research asked 1,0...
What Gen AI can do for e-commerce: the key to strategic integration
Hajo Eichler, CTO at commercetools, explores how Generative AI can enhance businesses’ commerce capabilities and customer experience. Much of the 2023 mainstream headlines and conversations on AI centred on the b...
Improving marketing ROI and attribution is UAE marketers’ number one priority
Salesforce, a global leader in CRM, has released the State of Marketingreport, sharing insights from over 4,800 marketing leaders across 29 countries – including 99 from the UAE. The report covers the latest trends on h...
Optimizely reaches US$400 million ARR milestone as demand for marketing...
Optimizely, a leading digital experience platform (DXP) provider, announced that it has surpassed US$400 million in annual recurring revenue (ARR) after experiencing four consecutive quarters of double-digit growth....
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