Epsilon is a global advertising and marketing technology company positioned at the centre of Publicis Groupe. Epsilon accelerates clients’ ability to harness the power of their first party data to activate campaigns a...
Commerce protection provider, Signifyd, unveiled its latest data on European consumer return trends, revealing a crucial consideration for retailers in today’s evolving economic landscape. The research,...
One area where companies could invest in to improve sales is post-purchase campaigns. By keeping in touch with the buyer once the sale has gone through, businesses can not only leave a good impression but encourage...
Despite ongoing advancements in Artificial Intelligence, only one in ten (13%) marketers has started using AI to produce personalised experiences for their customers. That’s according to research from leading digital e...
Eighty-four percent of UK advertisers and media professionals consider their company’s overreliance on paper ‘ridiculous’, with 73% wanting their company to be more conscious about the impact this has on the envir...
Lead rates from email-only outreach fell drastically last year, while those from multichannel continued to climb, according to new research from sales technology specialist, Sopro. A 22% drop in success rates for...
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