Sales & Marketing

Majority of advertisers blast ‘ridiculous’ reliance upon paper, says research

Eighty-four percent of UK advertisers and media professionals consider their company’s overreliance on paper ‘ridiculous’, with 73% wanting their company to be more conscious about the impact this has on the envir...

Make way for multichannel: research heralds an end to email-only outreach

Lead rates from email-only outreach fell drastically last year, while those from multichannel continued to climb, according to new research from sales technology specialist, Sopro. A 22% drop in success rates for...

Celebrating gender equality and removing barriers for women in the legal...

Litera offers marketing and business development solutions purpose-built for law firms. The American company is the result of more than 25 years of experience delivering innovative document technology solutions to...

Significant growth in digital marketing skills carries the IT, technology and...

2023 has been a year filled with unprecedented challenges affecting every industry, including IT, technology and telecoms, with the cost of living crisis remaining a prominent concern. Businesses across the sector...

Almost two-thirds of marketers still lack a clear plan for cookieless...

Despite Google’s announcement that it will begin phasing out support for third party cookies in Chrome, 63% of marketers still have no clear strategy for cookieless personalisation. That’s according to a survey fro...

Utilities businesses revealed to have the best performing websites

The utilities sector has been crowned the industry with the best website performance last year, research shows. Out of all those featured on the FTSE 100 and 250 indexes, utilities came out top in a major change to...

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