Just like the chicken and the egg scenario, there are two ways to approach digital marketing: MarTech solution first, or strategy first? Tom Ryan, CEO at marketing consultancy MarCloud, recognises that starting with...
Rather than cutting back, almost half of marketers (44%) are actively investing in experimentation as a direct response to the UK’s current economic slump. That’s according to new research from Optimizely, a lea...
Every day we all use a variety of media and everyone will have their preferred form, whether it be browsing the web, watching TV or flicking through a newspaper. Online videos have undoubtedly increased exponentially...
Customer loyalty will naturally help companies boost their profits. But how do businesses make sure their customers keep coming back? Using the power of the human voice through podcasts is one way to create an emotional...
A strong brand needs a strong brand personality. So how can your brand’s personality come across when getting in touch with your customers? Twilio’s research reveals the hurdles brands must overcome to be welcomed into the...
As businesses across the world engage in the ‘battle of the eyeballs’ to win more customers, research conducted by a leading digital marketing agency has revealed that some companies are paying as little as 76p to get mor...
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