A strong brand needs a strong brand personality. So how can your brand’s personality come across when getting in touch with your customers? Twilio’s research reveals the hurdles brands must overcome to be welcomed into the...
As businesses across the world engage in the ‘battle of the eyeballs’ to win more customers, research conducted by a leading digital marketing agency has revealed that some companies are paying as little as 76p to get mor...
Brands may have ‘over-corrected’ in their efforts to meet consumer demand for functional efficiency, according to Twilio’s Relationship Economy Report 2023. In fact, the research revealed that just 27% of European consu...
Consumers’ attention spans are dwindling. According to one set of research, it is now shorter than a goldfish’s. Which is why marketers need to take a fresh look at how to capture an audience’s attention. Jessica Jacob...
Amplience, an AI content company, has announced that with the appointment of experienced leader and technologist, Anthony Lye as its new Chief Executive Officer, the company has significantly evolved its strategy by...
Global pressures have made consumers more uncertain and unpredictable, finds a new survey conducted by Twilio, a customer engagement platform. As a result, 48% of marketers are now questioning the value of traditional...
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