Brands may have ‘over-corrected’ in their efforts to meet consumer demand for functional efficiency, according to Twilio’s Relationship Economy Report 2023. In fact, the research revealed that just 27% of European consu...
Consumers’ attention spans are dwindling. According to one set of research, it is now shorter than a goldfish’s. Which is why marketers need to take a fresh look at how to capture an audience’s attention. Jessica Jacob...
Amplience, an AI content company, has announced that with the appointment of experienced leader and technologist, Anthony Lye as its new Chief Executive Officer, the company has significantly evolved its strategy by...
Global pressures have made consumers more uncertain and unpredictable, finds a new survey conducted by Twilio, a customer engagement platform. As a result, 48% of marketers are now questioning the value of traditional...
Business-to-business (B2B) marketing is undergoing rapid transformation, reports Winterberry Group in its newest whitepaper, Outlook for B2B Marketing – A Market in Transformation. This is attributable to multiple factors r...
UK marketers are fully embracing the opportunities afforded by Generative AI. Over the next 12 months, 72% of marketers will prioritise spending on AI and two-thirds (67%) will put up to 30% of their marketing budgets...
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