Sales & Marketing

Top five trends that will shape the media and advertising industry in 2023

In 2023 firms need to sharpen their attention on marketing and advertising trends as consumers grow more cautious about which brands they spend their time on. Dubai-based, Nested VFX, a post-production and visual...

Misalignment of sales and marketing reduces revenue 

Highspot has launched its new report titled European State of Sales and Marketing Alignment 2022. The whitepaper identifies trends and issues that impact alignment between sales and marketing teams by looking at key...

Hootsuite unveils the top social media marketing trends for 2023

Social media moves fast, and to remain competitive in what will be a defining year to come, brands need a complete view of the emerging trends set to shape the social landscape in 2023. Bridging this...

Square and Clearpay to support new British designers to launch e-commerce...

Square and Clearpay has launched a programme for the British Fashion Council’s (BFC) young designers to help them establish their online storefronts. The programme empowers the best of Britain’s emerging...

Transforming the role of CMO 

As COVID-19 rapidly brought changes to the way we live and work, both consumers and brands were affected. Consumers changed the way that they made purchases and brands had to keep up, shifting the role of CMO. Tom...

How Hootsuite is navigating the wild world of social 

Hootsuite helps customers harness the power of social media to ignite their brand and business. Maggie Lower, Chief Marketing Officer at Hootsuite, speaks to us about this and how enterprises can alter their strategy...

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