Business-to-business (B2B) marketing is undergoing rapid transformation, reports Winterberry Group in its newest whitepaper, Outlook for B2B Marketing – A Market in Transformation. This is attributable to multiple factors r...
UK marketers are fully embracing the opportunities afforded by Generative AI. Over the next 12 months, 72% of marketers will prioritise spending on AI and two-thirds (67%) will put up to 30% of their marketing budgets...
As companies grow and expand, customer experience decidedly becomes a top focus of company operations. One bad experience with your business can result in client dissatisfaction, create a negative customer experience...
Enterprise sales teams are failing to convince 91% of prospects that the sales content they receive has been personalised to them. This is according to new research by Gong, a leading revenue intelligence platform,...
Emplifi, a leading unified customer engagement platform, has released Meeting the Demands of the Modern Customer: A Deep Dive Into The Importance of Social Influence, a new study in collaboration with Harris...
QuMind sells a market research platform which provides consumer feedback to decision-makers quickly. It was founded in 1999 by the company’s CEO, Mark Ursell. He told Intelligent CXO about how the company’s offering has...
A Lynchpin Media Brand