Sales & Marketing

Square and Clearpay to support new British designers to launch e-commerce...

Square and Clearpay has launched a programme for the British Fashion Council’s (BFC) young designers to help them establish their online storefronts. The programme empowers the best of Britain’s emerging designer tal...

Transforming the role of CMO 

As COVID-19 rapidly brought changes to the way we live and work, both consumers and brands were affected. Consumers changed the way that they made purchases and brands had to keep up, shifting the role of CMO. Tom...

How Hootsuite is navigating the wild world of social 

Hootsuite helps customers harness the power of social media to ignite their brand and business. Maggie Lower, Chief Marketing Officer at Hootsuite, speaks to us about this and how enterprises can alter their strategy to...

Heyday by Hootsuite ensures smooth CX with social media integrations for...

Heyday by Hootsuite, a leading conversational AI platform, has announced it has integrated Instagram Direct Messages and Facebook Messenger within its powerful e-commerce Shopify chatbot app, creating new...

Marketers to rethink digital experiences to reach better outcomes 

Nearly three out of four B2B buyers (72%) reported completing a recent significant purchase by ordering and paying online, according to Gartner. A Gartner survey of 725 B2B buyers found that buyers use digital...

59% of marketers are confused by changing consumer priorities  

New research from the Chartered Institute of Marketing (CIM) reveals that the majority of marketers (59%) are finding it harder to predict the fast-changing consumer priorities following the pandemic and this is...

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