Sales & Marketing

How Hootsuite is navigating the wild world of social 

Hootsuite helps customers harness the power of social media to ignite their brand and business. Maggie Lower, Chief Marketing Officer at Hootsuite, speaks to us about this and how enterprises can alter their strategy to...

Heyday by Hootsuite ensures smooth CX with social media integrations for...

Heyday by Hootsuite, a leading conversational AI platform, has announced it has integrated Instagram Direct Messages and Facebook Messenger within its powerful e-commerce Shopify chatbot app, creating new...

Marketers to rethink digital experiences to reach better outcomes 

Nearly three out of four B2B buyers (72%) reported completing a recent significant purchase by ordering and paying online, according to Gartner. A Gartner survey of 725 B2B buyers found that buyers use digital...

59% of marketers are confused by changing consumer priorities  

New research from the Chartered Institute of Marketing (CIM) reveals that the majority of marketers (59%) are finding it harder to predict the fast-changing consumer priorities following the pandemic and this is...

WalkMe appoints Adriel Sanchez as Chief Marketing Officer

WalkMe, a leading provider of digital adoption solutions, has announced the appointment of Adriel Sanchez as Chief Marketing Officer (CMO), reporting to CEO and Co-founder, Dan Adika. As CMO, Sanchez will lead the...

Nine reasons to use quizzes for lead generation 

Riddle has announced the release of its Quiz Marketing Benchmarks Report – the first data-driven analysis about using online quizzes for marketing, data collection and audience engagement. Based on 3.3 billion data p...

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