Social Platforms

How to make your social media corporate-approved

A recent survey revealed that 70% of employers utilise social networking sites to investigate job candidates, and among them, 57% have discovered content that led them to decide against hiring certain applicants....

Emplifi reports Instagram Reels outperformed video content across Instagram,...

A good social media plan can make a huge difference to the success of SMEs. But where should companies focus their efforts? Based on social video content from thousands of global brands, Emplifi’s findings reveal a n...

Genesys to acquire Radarr Technologies to unify the customer experience

Genesys, a global cloud leader in AI-powered experience orchestration, has entered into an agreement to acquire Radarr Technologies, a leading AI-based social and digital listening, analytics, and consumer engagement...

Editor’s Question: How can executives use social media more...

Love it or hate it, social media has the power to grow your business. But for some, it can seem like a daunting place, especially if you are representing your business. There may be questions about what you can/cannot...

TikTok shakes up South Africa’s social media Big Five

The ‘Big Five’ social media platforms in South Africa have been shaken up, as TikTok leaps past Instagram into second place and challenges the dominant social network, Facebook, in several segments. This is one of the key...

Hootsuite unveils the top social media marketing trends for 2023

Social media moves fast, and to remain competitive in what will be a defining year to come, brands need a complete view of the emerging trends set to shape the social landscape in 2023. Bridging this...

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