With over 1 billion users, 92% of whom act after engaging with content, TikTok is vital for marketers in 2025. Its diverse ads, broad reach and innovations like TikTok Search Ads and Smart+ are redefining brand...
A recent survey revealed that 70% of employers utilise social networking sites to investigate job candidates, and among them, 57% have discovered content that led them to decide against hiring certain applicants....
A good social media plan can make a huge difference to the success of SMEs. But where should companies focus their efforts? Based on social video content from thousands of global brands, Emplifi’s findings reveal a n...
Genesys, a global cloud leader in AI-powered experience orchestration, has entered into an agreement to acquire Radarr Technologies, a leading AI-based social and digital listening, analytics, and consumer engagement...
Love it or hate it, social media has the power to grow your business. But for some, it can seem like a daunting place, especially if you are representing your business. There may be questions about what you can/cannot...
The ‘Big Five’ social media platforms in South Africa have been shaken up, as TikTok leaps past Instagram into second place and challenges the dominant social network, Facebook, in several segments. This is one of the key...
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