Insights

Focusing on business growth in the year ahead

A new year is fast approaching. 2024 has been a difficult one for businesses with geopolitical tensions, rising prices and many changes to contend with in the workplace. Businesses have still managed to grow, even...

Bridging the gap between employee experience and customer experience

It’s clear that employee engagement is a crucial part of an organisation. Without fully engaged and happy employees, the company is going to suffer. If employees are happy then they are usually loyal and will do their b...

Equal Pay Day 2024 – Gender pay gap regresses for first time in a...

The gender pay gap has regressed for the first time since 2013. This Equal Pay Day, three experts weigh in on how organisations can take positive action. Since mandatory gender pay gap reporting began in 2017, we’ve s...

Brand renaissance: Crafting consumer connections in the digital age

C-suite executives must continuously find ways to amplify brand engagement and drive sustained business growth. Juliette Aiken, CMO at Dotdigital, discusses how customer data, email and SMS marketing and AI tools...

AI in marketing: The savings myth vs. the reality of complexity

Advertisers have such a vast array of choice when it comes to choosing a media platform to promote their brand on. It takes a lot of research and consideration to choose where to best spend their marketing budget....

How to challenge automatic (biased) thinking

Most of our thinking is automatic. As we all go through our day-to-day lives, a lot of our thinking requires little effort and is generally reliable when it only impacts ourselves. But Catherine Garrod, Author and...

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