It’s clear that we will continue to feel the long-lasting impact of the pandemic on global economics for the majority of 2021, but it’s not all doom and gloom. Instead, it is a great time to restart and...
A rebrand can bring many opportunities for businesses, and it, of course, brings challenges. Having just navigated a successful rebrand, Kirsten Allegri Williams, Chief Marketing Officer (CMO), Optimizely, has top...
HSBC is announcing a new programme to introduce sustainable payment cards across all its global locations. By the end of 2026, it will eliminate single-use PVC plastic, in favour of recycled PVC plastic (rPVC). The...
Rebranding naturally has to involve change and this can sometimes be hard to drive forward within a business. But Paul Stoddart, CMO at Epicor, said that many exceptional results in his career have only happened as a...
A holistic cloud strategy is now a fundamental component of business strategy. Leaders ultimately need to understand how to leverage the latest technology innovations in the cloud to deliver on their business strategy...
Ciena is a leader in the telecommunications space, offering agile and innovative solutions that are set to change the way networks are built and managed. With more than US$3.5 billion in revenue, operating across 35...
A Lynchpin Media Brand